Global Marketing Ltd. started a joint venture with Hell Energy Bulgaria Ltd. HELL Energy Drink was founded in 2006 in Hungary. Only three years later it became a market leader in Hungary. Today HELL Energy Drink owns the most modern and high-tech power drink plant in Europe, built in 2011 with an investment of over 16m euros.
HELL is the main sponsor of the European Drift series "King of Europe". For 2 years HELL has sponsored the AT & T Williams team in F1. Today, the brand is one of the fastest growing in Europe in the FMCG sector and is constantly conquering new and new export markets and new consumers with their vision, taste and price.